#GirlsHaveNoLimits

Mercedes-Benz USA and Mattel Tackle Gender Stereotypes with 50,000 Girls and a Toy Car in 2020.

Whatever they aspire to be – an astronaut, engineer, judge, nurse, even the President, we want all children to dream big, dream bold and never give up on that dream," said Mark Aikman, general manager of marketing services for MBUSA. "We've seen that stories like Ewy's – championing women trailblazers and achievers – can have a big impact by calling into question the gender stereotypes that children may inadvertently adopt." From @media.mbusa.com/releases

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That’s for boys, not for girls

– a social stigma Mercedes-Benz USA (MBUSA) and Mattel are determined to change.

An Unexpected Champion - Ewy Rosqvist

Ewy defied all odds to become the first woman to win one of the most grueling races.

We have seen that stories like Ewy’s

can have a big impact by calling into question the gender stereotypes that children may inadvertently adopt. Picture: Astronaut Joan Higginbotham was the third African American woman to go into space/NASA.

More than 100 organizations

across the country (USA) will participate in No Limits and will gift 50,000 Matchbox toy replicas of Mercedes-Benz 220SE to participating children.

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