"That's for boys, not for girls"
"That's for boys, not for girls" – a social stigma Mercedes-Benz USA (MBUSA) and Mattel are determined to change, and they are hoping that donating 50,000 toy cars can help. Kicking off today for National STEM/STEAM Day, 50,000 young girls across the nation will engage in programs to challenge gender stereotypes that research shows can impact decisions later in life. It's all part of "No Limits," an initiative created by Mercedes-Benz in partnership with Mattel and the National Girls Collaborative Project (NGCP), a network of organizations that encourages girls to pursue science, technology, engineering and math (STEM) careers". Source: media.mbusa.com
Demand for workers with STEM-based skills is rapidly growing, yet women are still significantly underrepresented in these fields, said Karen Peterson founder and CEO of the NGCP. We applaud Mercedes-Benz and Mattel in their efforts to breakdown the gender stereotypes that keep young girls from engaging in STEM studies.